Michelle Gallagher Marketing
Marketing That Makes Sense.
Strategy. Creativity. Results.
How I can Help
Marketing Strategy & Leadership
Sometimes you don’t need more marketing. You need more clarity around what marketing should be doing.
I help businesses assess where they are, identify priorities, and build a marketing plan around their actual goals. This can include overall strategy, annual planning, budgets, team structure, agency management, KPIs, and fractional marketing leadership.
My experience includes leading enterprise marketing strategy, managing large budgets and teams, and working directly with executive leadership to connect marketing decisions to broader business priorities.
Brand Strategy & Positioning
A strong brand should make it easier for people to understand who you are, what you offer, and why they should choose you.
I help businesses clarify their positioning, messaging, value proposition, brand architecture, and go-to-market story. I also have extensive experience managing portfolios where multiple brands, locations, and audiences need to feel distinct while still working together.
Digital & Performance Marketing
Digital marketing creates a lot of data. The important part is knowing what to do with it.
I work across paid media, SEO and SEM, email, websites, campaign strategy, testing, analytics, and reporting to help businesses understand what’s performing and where their marketing dollars are best spent.
CRM, Loyalty & Customer Experience
Marketing shouldn’t stop once someone becomes a customer.
I help businesses look at the entire customer journey, from acquisition through retention. That includes CRM, lifecycle marketing, segmentation, personalization, loyalty, customer communications, and identifying opportunities to create a better experience.
Marketing Technology & AI
There are more marketing tools available than most teams could ever reasonably use. The goal isn’t to add more technology. It’s to use the right technology well.
I help teams evaluate their marketing systems, processes, data, reporting, automation, and AI opportunities to find practical ways to work more efficiently and make better decisions.
Communications & Reputation
What you say matters, especially when the message is complicated.
My experience includes executive communications, PR, internal communications, media relations, crisis communications, major launches, organizational change, and reputation management. I help businesses determine what needs to be said, who needs to hear it, and the clearest way to communicate it.