Resume — Michelle Gallagher Marketing

MICHELLE GALLAGHER
Pearl River, NY | (313) 231-7183 | MichelleGallagher214@gmail.com | LinkedIn

PROFESSIONAL EXPERIENCE

Director of Marketing & Communications
Jul 2022 - Sept. 2026

OTG Management | New York, NY

Spearhead enterprise marketing for 300+ restaurants, markets, and food halls across 11 airports, aligning brand, digital, communications, media, and guest engagement around commercial priorities.
Increased ROAS 28% across SEO/SEM, paid search, display, retargeting, and social by analyzing Google Analytics 4 and channel KPIs to reallocate spend and optimize campaign performance.
Doubled guest engagement through HubSpot CRM, lifecycle workflows, audience segmentation, and personalization, improving the relevance of acquisition, retention, and loyalty communications.
Manage a $16.8M annual budget and convert Google Analytics 4, HubSpot, and campaign KPI data into executive dashboards, forecasts, and investment decisions.
Lead 4 marketing functions - Media Sales, Social Media, Graphic Design, and Events - while coordinating strategy with executive, technology, operations, culinary, and commercial teams.
Direct internal and external communications reaching 2,500+ employees and media partners, improving message consistency and enterprise-wide alignment.

Director of Sales & Marketing
Jan 2020 - Jul 2022

D&D London | New York, NY

Achieved a $5.5M sales goal by connecting marketing, experiential programs, strategic partnerships, events, and omnichannel campaigns directly to revenue priorities.
Improved website engagement 17% through email A/B testing, audience segmentation, SEO/content optimization, and Google Analytics insights that guided campaign and web refinements.
Increased digital engagement 5.7% month over month by optimizing paid and organic campaigns against channel KPIs, audience behavior, and performance analytics.
Built and led a cross-functional team of sales managers, coordinators, and copywriters, creating tighter alignment between marketing execution, sales goals, and customer experience.
Revamped campaign planning across SEO/SEM, digital, content, partnerships, events, and sales enablement, creating a more coordinated approach to awareness, demand, and revenue growth.

Marketing Manager
Mar 2017 - Jan 2020

Patina Restaurant Group | New York, NY

Directed marketing strategy for 6 hospitality venues generating $25M in annual revenue, aligning brand, digital, partnerships, and customer experience initiatives with commercial goals.
Developed annual marketing plans and localized campaigns that translated consumer insights, seasonal demand, events, and promotions into traffic- and revenue-focused programs.
Elevated brand positioning and guest engagement across digital and on-site touchpoints by coordinating internal stakeholders and external partners around a consistent customer experience.
Streamlined simultaneous campaign planning across multiple concepts, balancing brand standards with venue-specific audiences, priorities, and revenue opportunities.

Sales, Events & Marketing Manager
Mar 2011 - Mar 2017

Hard Rock International | New York, NY

Generated $1.2M in annual event sales while leading B2C marketing, CRM, email, social media, and experiential programs that supported acquisition and revenue growth.
Expanded brand reach through targeted customer campaigns, event marketing, strategic partnerships, CRM communications, and social content designed to convert awareness into demand.
Created training and development programs that improved team readiness, service delivery, and execution consistency across sales, events, and marketing initiatives.

EDUCATION

New York Institute of Technology | BBA, Marketing | Cum Laude
Cornell University | Marketing AI
Yale School of Management | Leading with Power & Influence

SKILLS